HELS Digital Art Series No.01 — Why £1 Matters
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There’s a strange contradiction in creative work today. Art is everywhere — endlessly shared, reposted, saved, scrolled past — yet the people who make it are often expected to give it away for free. Exposure, likes, and “support” are offered instead of something tangible.
I wanted to challenge that, quietly and intentionally.
Making art accessible without devaluing it
The HELS Digital Art Series is my way of doing something simple but meaningful: offering original digital artwork for £1.
Not because it’s worth £1 — but because £1 removes friction.
It makes art accessible.
It makes supporting independent creators feel easy.
And it creates a fair exchange where everyone gives something, even if it’s small.
One pound is less than a coffee. Less than a magazine. Less than a parking meter.
But when many people contribute a little, it allows creators to keep going.
What you’re actually buying
Each piece in the HELS Digital Art Series is: An original artwork, created as part of my wider HELS visual world. Designed to live digitally — as a phone wallpaper, desktop background, or personal visual inspiration. A small collectible from an ongoing series, not a one-off free download
This isn’t filler content or AI churn.
It’s intentional, human-made art — just made accessible.
Why now?
HELS has always been about culture over hype, process over polish, and community over mass appeal.
This £1 series is an extension of that philosophy.
It’s about: valuing creativity without gatekeeping it, supporting independent work in a way that feels realistic, proving that art doesn’t have to be expensive to be meaningful.
If you’ve ever shared my work, worn HELS, read the journal, or simply liked what I do — this is a small, tangible way to be part of it.
What comes next
This is Series No.01.
There will be more; different styles, different moods, different themes. Each one will stay simple, accessible, and intentional.
No pressure. No hype. No hard sell.
Just art, made available.
Available now.