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Motorsport Addict Unisex Hoodie
Regular price £65.00 GBPRegular price -
Motorsport Addiction Sweatshirt
Regular price £60.00 GBPRegular price -
Motorsport Unisex Hoodie
Regular price £65.00 GBPRegular price -
Motorsport Addict Unisex Tee
Regular price £45.00 GBPRegular price -
Splat Print Joggers
Regular price £55.00 GBPRegular price -
Splat Print Unisex Hoodie
Regular price £65.00 GBPRegular price -
Motorsport Addict Unisex Tee
Regular price £45.00 GBPRegular price -
Motorsport Addict Unisex Sweatshirt
Regular price £60.00 GBPRegular price -
Motorsport Addict Unisex Hoodie
Regular price £65.00 GBPRegular price -
Doodle Travel Bag
Regular price £40.00 GBPRegular price -
Doodle Gym Bag
Regular price £60.00 GBPRegular price -
Lucky 13 Tee
Regular price £45.00 GBPRegular price -
Hels Motorsport Trucker Cap
Regular price £35.00 GBPRegular price -
Motorsport Tee
Regular price £45.00 GBPRegular price -
Hels Motorsport Trucker Hat
Regular price £35.00 GBPRegular price -
Doodle High-Tops
Regular price £65.00 GBPRegular price -
Doodle Bomber Jacket
Regular price £80.00 GBPRegular price -
Doodle High-Tops
Regular price £65.00 GBPRegular price
DESIGNED FOR THE CAR OBSESSED. BUILT INDEPENDENTLY.
Where fashion meets custom car culture. HELS is created by Helen Stanley — former fashion blogger, custom car builder, TV presenter (Goblin Works Garage, Motor Pickers, World’s Greatest Cars) and automotive influencer.
A lifelong creator and car girl, Helen brings her love of modified culture and street style together in a unisex, made-to-order brand with zero waste and zero rules.
SHOP BY CATEGORY
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06 Hoodies + Sweatshirts
Discover Hels hoodies — bold, custom-car–inspired streetwear designed by automotive creator and...
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08 Accessories + Shoes
Complete your look with HELS accessories and footwear — each piece designed...
SHOP BY COLLECTION
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02 Classics
A celebration of timeless automotive culture. The Classics Collection features your favourite...
WHY HELS IS DIFFERENT
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AUTOMOTIVE-INSPIRED
Streetwear inspired by custom + modified car culture.
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INDEPENDENT BRAND
Designed + run entirely by Helen Stanley.
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UNISEX
Made for everyone who loves cars.
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MADE TO ORDER
Printed individually to reduce waste.
FOLLOW HELS
HELS Journal
View all-
Finding Joy Through Customising: Junk Journalli...
In a world dominated by screens and constant noise, finding joy can feel harder than ever. For petrolheads, customising has always been about more than metal and mechanics — it’s...
Finding Joy Through Customising: Junk Journalli...
In a world dominated by screens and constant noise, finding joy can feel harder than ever. For petrolheads, customising has always been about more than metal and mechanics — it’s...
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From TV Workshops to HELS: Lessons from Goblin ...
A behind-the-scenes reflection on working on Goblin Works Garage, exploring real car culture, creativity, and how those experiences shaped the foundations of HELS.
From TV Workshops to HELS: Lessons from Goblin ...
A behind-the-scenes reflection on working on Goblin Works Garage, exploring real car culture, creativity, and how those experiences shaped the foundations of HELS.
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Back to Bolts: Escaping the Upside Down of Car ...
Car culture has split into two worlds. One built on passion, craft and community — the other on status, metrics and performance. Using Stranger Things as a lens, this HELS...
Back to Bolts: Escaping the Upside Down of Car ...
Car culture has split into two worlds. One built on passion, craft and community — the other on status, metrics and performance. Using Stranger Things as a lens, this HELS...
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10 Automotive Icons Every Petrolhead Should Rep
Car culture has always been more than the cars themselves. From chequered flags to workshop details, these automotive icons continue to shape how petrolheads express identity.
10 Automotive Icons Every Petrolhead Should Rep
Car culture has always been more than the cars themselves. From chequered flags to workshop details, these automotive icons continue to shape how petrolheads express identity.
