The HELS Journal is an independent editorial space exploring automotive culture, streetwear, and the icons that shape them. New features added regularly.

News

HELS Digital Art Series No.01 — Why £1 Matters

HELS Digital Art Series No.01 — Why £1 Matters

What if supporting independent art was simple, accessible, and honest? The HELS Digital Art Series is a £1 introduction to collecting intentional, human-made digital artwork.

HELS Digital Art Series No.01 — Why £1 Matters

What if supporting independent art was simple, accessible, and honest? The HELS Digital Art Series is a £1 introduction to collecting intentional, human-made digital artwork.

Finding Joy Through Customising: Junk Journalling Your Car Story

Finding Joy Through Customising: Junk Journalli...

In a world dominated by screens and constant noise, finding joy can feel harder than ever. For petrolheads, customising has always been about more than metal and mechanics — it’s...

Finding Joy Through Customising: Junk Journalli...

In a world dominated by screens and constant noise, finding joy can feel harder than ever. For petrolheads, customising has always been about more than metal and mechanics — it’s...

Behind the scenes filming for Goblin Works Garage during a welding shoot.

From TV Workshops to HELS: Lessons from Goblin ...

A behind-the-scenes reflection on working on Goblin Works Garage, exploring real car culture, creativity, and how those experiences shaped the foundations of HELS.

From TV Workshops to HELS: Lessons from Goblin ...

A behind-the-scenes reflection on working on Goblin Works Garage, exploring real car culture, creativity, and how those experiences shaped the foundations of HELS.

Back to Bolts: Escaping the Upside Down of Car Culture

Back to Bolts: Escaping the Upside Down of Car ...

Car culture has split into two worlds. One built on passion, craft and community — the other on status, metrics and performance. Using Stranger Things as a lens, this HELS...

Back to Bolts: Escaping the Upside Down of Car ...

Car culture has split into two worlds. One built on passion, craft and community — the other on status, metrics and performance. Using Stranger Things as a lens, this HELS...

10 Automotive Icons Every Petrolhead Should Rep

10 Automotive Icons Every Petrolhead Should Rep

Car culture has always been more than the cars themselves. From chequered flags to workshop details, these automotive icons continue to shape how petrolheads express identity.

10 Automotive Icons Every Petrolhead Should Rep

Car culture has always been more than the cars themselves. From chequered flags to workshop details, these automotive icons continue to shape how petrolheads express identity.

Why My Streetwear Brand HELS Uses 24-Hour limited Drops (and How 'Ghost Torque' Started It All)

Why My Streetwear Brand HELS Uses 24-Hour limit...

Discover why my unisex streetwear brand HELS releases exclusive 24-hour limited drops alongside permanent collections. From creative freedom to community connection, this strategy keeps each design rare and meaningful. Learn...

Why My Streetwear Brand HELS Uses 24-Hour limit...

Discover why my unisex streetwear brand HELS releases exclusive 24-hour limited drops alongside permanent collections. From creative freedom to community connection, this strategy keeps each design rare and meaningful. Learn...