Motorsport Addiction – Retro Racing Sponsor Inspired Art Print | HELS

An original automotive art print by Helen Stanley, inspired by car culture.

Motorsport Addiction is a striking automotive artwork exploring the obsession, ritual, and emotional pull of racing culture. Inspired by the visual language of iconic retro motorsport sponsors, this piece uses bold graphic symbolism and raw textures to represent the habits, routines, and lifelong attachment that define true car culture — from pit lane rituals to late-night garage sessions.

This artwork does not promote smoking; instead, it reinterprets the aesthetic of classic racing eras as a metaphor for obsession, repetition, and identity within motorsport. The imagery reflects how motorsport becomes ingrained — not as a product, but as a mindset — something chased, collected, and lived.

Created by automotive influencer HELS, Motorsport Addiction represents the HELS brand philosophy: a unisex streetwear and lifestyle label rooted in custom builds, modified cars, and classic racing heritage. This updated version evolves the original concept into a deeper visual commentary on passion, discipline, and the culture that fuels automotive lives.

Designed for motorsport enthusiasts, collectors, and fans of automotive-inspired street art, Motorsport Addiction works as a statement piece in garages, studios, and creative spaces. More than wall art, it’s a reflection of the ritual that keeps car culture alive.

• Paper thickness: 0.26 mm (10.3 mil)
• Paper weight: 189 g/m²
• Opacity: 94%
• ISO brightness: 104%
• 21 × 30 cm posters are size A4
• Paper sourced from Japan